22
Mar
09

Framing “good vs. evil”

dr-manhattan

The Watchmen, jam-packed with metaphor and allegory, is a story teller’s delight.

The film is compelling in so many ways, not the least of which is the movie’s focus on the nature of “good” and “evil,” which the film examines at both the personal level and the mytho-poetic.

“Good vs. Evil” is one the most powerful and enduring memes or “master frames” driving social behavior in the western world.

Master Frames are sometimes so powerful that undoing them can take the work of generations.

Snow and Benford first described the aspects of “master frames” back in 1992 in Frontiers in Social Movement Theory, edited by A. Morris.

A good summary of the different kinds framing is offered by the Frameworks Institute, and a good rundown of the academic literature on framing has been assembled by the University of Wisconsin.

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